Lucanne strategically connects breeders, growers and retailers by facilitating collaborations that bring innovative plant products to market. With expertise in brand development, supply chain optimization and retail strategy, Lucanne B.V. transforms creative ideas into successful commercial solutions that support sustainable growth across the value chain.

Lucanne was founded by Perry Wismans, a global entrepreneur with decades of experience in the floriculture industry. The entrepreneurial mindset, long-term partnerships and market-driven innovation that defined this journey form the foundation of Lucanne’s business approach.

In recent years Lucanne expanded from consulting into plant product development and breeding. The company entered breeding with the Heliconia Rookery program and works in exclusive partnership with Green Works B.V. on the Canna CannaSun concept, alongside additional products within the Tropical Flowers plant category.